This page is the reference for the Inbox: what each sentiment label means, what each filter pill shows, how read and archive work, and what you are looking at inside a conversation.
Sentiment labels
Every reply is classified automatically and wears one of six labels. The label describes the latest reply in the conversation, so it can change as the conversation goes on.
Label | What it means | What to do |
Positive | The neighbor sounds interested — asking about their home's value, the listing, or next steps. | Reply as soon as you can. These are your leads. |
Neutral | A response that is neither interested nor hostile — a question, an acknowledgement, small talk. | Read it and use your judgement; many neutral replies are worth a short answer. |
Negative | The neighbor is not interested, or is unhappy about the email. | Usually no reply needed. A polite one-line close is fine if you want. |
Unsubscribe | The neighbor asked to stop receiving email. They are removed from future sends automatically. | Nothing — do not reply to an unsubscribe. |
Auto-reply | An automatic response — out-of-office, "I'll get back to you," a mail robot. | Nothing. The person has not actually read your email yet. |
Uncategorized | The reply has not been classified yet, or did not fit a category. | Open it and read it — uncategorized replies are sometimes the interesting ones. |
The label appears as a small colored pill on each conversation in the list and next to the contact's name at the top of an open conversation. A Positive conversation also gets a green avatar so it stands out as you scan.
Filter pills
Above the conversation list, a row of pills narrows what you see. Each pill shows a count of matching conversations.
Pill | What it shows |
All | Every conversation you have not archived. |
Unread | Conversations with a reply you have not opened yet. |
Positive | Conversations whose latest reply is labeled Positive. |
Starred | Conversations you have starred. See Starring, flagging, and forwarding. |
Needs reply | New conversations that look promising — a first reply labeled Positive or Uncategorized that you have not answered yet. This is the pill to clear every day. |
Archived | Conversations you have archived. They appear here and nowhere else — archiving takes a conversation out of All, Unread, Positive, and Needs reply. |
Two more controls sit alongside the pills:
Search — the box at the top, "Search replies, names, addresses…". It matches against the sender's name and email address, the text of the latest reply, and the campaign's property address.
All campaigns — a dropdown that limits the list to conversations from one campaign, listed by street address. Opening the Inbox from a campaign's View replies button arrives with this filter already set.
Filters, search, and the campaign dropdown combine — you can search within the Positive replies of a single campaign.
Unread and read
A conversation is unread when its newest reply has not been opened. It shows a small dot on the left edge, and its sender name and preview render in a heavier weight.
Opening the conversation marks it read, and it stays read — the dot does not come back when you refresh the page, and the conversation is read on your phone too. Replies you send never make a conversation unread.
A new reply from that neighbor makes the conversation unread again, which is what you want.
Mark several as read at once
When the visible list contains anything unread, a Mark N read button appears at the end of the row of controls above the list, where N is how many of those conversations are unread.
The button acts on exactly what you are looking at — the conversations that match the pill, the campaign dropdown, and the search box you currently have applied, and nothing else. So narrowing first is the way to be precise: pick a campaign, or search a name, and only those conversations are marked read. With All selected and the search box empty, it clears every unread conversation in your inbox.
Archive a conversation
Archiving is how you file a conversation you are finished with, without losing it.
Open the conversation.
Select Archive in the conversation header, next to the contact's name.
The conversation leaves your inbox immediately and turns up under the Archived pill. It no longer counts toward All, Unread, Positive, or Needs reply, so archiving a settled thread is a legitimate way to clear a stubborn Needs reply count.
To bring one back, open the Archived pill, open the conversation, and select Unarchive. You do not have to do this to keep hearing from someone: a new reply from that neighbor pulls the conversation back into your inbox automatically, as unread, the same as any other new reply.
Anatomy of a conversation
Each row in the list shows, top to bottom: the unread dot and avatar, the sender's name (or their email address if we do not have a name), how long ago the latest reply arrived, the property address and event type of the campaign that reached them, a two-line preview of the latest reply, the sentiment pill, and — for back-and-forth conversations — a message count.
The open conversation adds:
Header — the contact's name, sentiment, email address, property address, and event type, plus Archive (Unarchive if you are reading it under the Archived pill) and the This isn't the right person button (see Reporting the wrong contact).
Contact card — a strip under the header with who you are talking to: their name, their phone number, and their property address, which is where the neighbor lives rather than the listing the campaign was about. The phone number is a link, so on a phone you can tap it to dial. Anything we do not have on file reads Not available; phone numbers come from the data provider unvalidated, the same as on your Leads page. Nothing to click or hover — it is on screen as soon as the conversation is. The card also holds Mark as interested and Follow up; both are covered in Starring, flagging, and forwarding.
Messages — every email in the conversation, oldest first. Your own messages are labeled You and shaded differently from the neighbor's. Attachments appear as download chips under the message they arrived with.
Composer — the reply box at the bottom, with formatting buttons, an attach button, and Send. Under it sits a reminder that is worth repeating here: "Replies are reviewed by you before sending — never automatic."