When a neighbor answers one of your campaign emails, their reply lands in your Inbox — grouped into a conversation per person, newest activity first. It works like the email apps you already know: a list of conversations on the left, the open conversation on the right, and a compose box at the bottom to write back. On a phone, the list and the conversation take turns on the same screen.
What the Inbox does for you
Collects every reply in one place. You do not need to watch a separate mailbox — replies from every campaign arrive here, and new ones appear the moment they land, without refreshing.
Reads the room for you. Each reply is labeled with a sentiment — Positive, Neutral, Negative, Unsubscribe, Auto-reply, or Uncategorized — so you can spot the interested neighbors without opening every thread. The labels are defined in Sentiment labels, filters, and thread anatomy.
Keeps the ones that matter. Star a conversation and it stays one click away under the Starred filter — and, if your account is set up for it, flows into a contacts export or straight into your own Smartsheet. Follow up on the contact card does the same job on your Leads page, for neighbors worth another go later.
Shows you who you're talking to. Every open conversation carries a contact card under the header with the neighbor's name, phone number, and property address, so you can call them back without going to look them up.
Lets you reply as yourself. Your response goes out on the same email thread the neighbor has been replying to, so the conversation stays intact on their side. Nothing is ever sent automatically — a reply only goes out when you press Send.
Hands a lead to your CRM. If you have connected Follow Up Boss, a conversation can be sent straight into it, assigned to whoever on your team should own it — see Sending a lead to your CRM.
Why speed matters
The replies worth money are the Positive ones — a neighbor curious about their home's value, or thinking about selling. Those people are often talking to more than one agent, so the sooner you answer, the better your odds. The Needs reply filter exists for exactly this: it surfaces conversations that look promising and have not heard back from you yet.
Note — Unread means unread by you
A conversation with a dot next to it has a reply you have not opened yet. Opening it clears the dot, and it stays cleared — on your next visit and on your other devices. When you want to clear several at once, Mark N read above the list does the ones you can currently see, and Archive files a finished conversation away under the Archived tab.
What's in this section
Sentiment labels, filters, and thread anatomy — what every label and filter means, and what each part of a conversation shows.
Reading and replying to a lead — find a conversation, read it, and send a reply with formatting and attachments.
Starring, flagging, and forwarding — mark the conversations that matter, mark a neighbor as interested or flag them to follow up, and send a transcript to someone on your team.
Reporting the wrong contact — what to do when the person replying is not who the campaign meant to reach.
Sending a lead to your CRM — push a conversation into Follow Up Boss, assigned to the right person on your team.