Home is the first screen after sign-in. Here's how to read it, top to bottom.
Find your way around
The top of every portal screen carries exactly five buttons. On a phone they move to a tab bar at the bottom of the screen — the same five, in the same order.
Where | What it is for |
Home | This screen: your recent wins, your all-time numbers, your recent campaigns, your coverage map, and your 30-day trend. |
Inbox | Replies from neighbors, organized into conversations. |
Leads | The contacts your campaigns have reached. |
Campaigns | One row per campaign, with status and stats. |
Settings | Everything you configure: approvals, copy, signature, filters, suppression list, account, users, notifications, billing, integrations, and this manual. A badge shows how many campaigns are waiting on your go-ahead — it counts only campaigns you can still act on, so ones whose approval window has expired are not included. |
Two things sit outside those five:
The GRSFD logo, top-left, is a second link back to Home from anywhere in the portal.
Your avatar, top-right, opens an account menu with Settings, Docs (this manual), and Sign out.
Check the MLS synced badge
In the page header, beside the title, a MLS synced checkmark carries an info icon reading "Your MLS is synced! New campaigns will trigger based on your filters in Settings".
It is there as a reminder of how work starts for you: your MLS connection watches your listing events, and a matching event turns into a campaign — and a charge — on its own, using the rules on Settings → Filters. If you want fewer or different campaigns, that is the page to change.
The badge is a standing reminder, not a live readout: it does not check your MLS connection and it does not change when something is wrong. If you think your listings are not coming through, ask in the chat rather than reading anything into the badge.
Celebrate your recent wins
Recent wins is the first thing on Home. It lists your most recent positive replies — the neighbors who wrote back with interest. Each entry shows who replied, a short snippet of what they said, the property the campaign was about, and how long ago it landed.
It is a highlight reel, not an inbox: to read the whole conversation or answer it, open the Inbox. Until your first positive reply arrives you'll see "Your first win is coming".
Read the headline numbers
The four tiles under the wins are all-time totals:
Emails Sent — every email your campaigns have delivered.
Neighbors Contacted — how many distinct households those emails reached.
Replies — how many neighbors wrote back, with your overall reply rate underneath.
Estimated Impressions — Grassfed's estimate of how many homeowners actually read one of your emails. It is worked out from your reply count, and the tile shows that working underneath.
A small "+N this month" line under a tile means the last 30 days added N to that total. No line just means the month hasn't added anything yet — not that something is wrong.
Note — Estimated Impressions is not open rate
The info icon on that tile reads: "This is based off of Grassfed's internal algorithm to estimate the amount of homeowners who read the email. This is NOT Open Rate." It is an estimate, derived from the neighbors who replied — most people who read an email never write back, so the number is meant to describe reach, not to be counted like a send or a reply. Grassfed does not report open rate at all: the tracking pixel behind it is unreliable enough that we would rather show you a number we can explain.
Check your recent campaigns
The Recent Campaigns table lists your latest campaigns with columns for Campaign (address and event type), Status, Sent, Replies, and Bounced.
Select the address to open that campaign's detail page — map, stats, and email copy.
Select the link at the end of a row to jump to that campaign's replies in your Inbox.
Status badges here are deliberately simple: Live, Paused, Done, Cancelled, or Building (anything still being prepared). The full definitions are in the dashboard reference.
Use the coverage map
Below the campaign list, Your neighborhood coverage plots the households your campaigns target. The colors are a recency code:
Green — contacted in the last 30 days. They're resting; Grassfed won't email them again while they are.
Amber — contacted 30–90 days ago. Cooling off.
Red — 90+ days ago. The no-repeat window has cleared and these neighbors are ready to hear from you again.
Blue — queued to send: targeted, reachable, not yet contacted.
The map shows the households your campaigns have reached out to, plus the ones still queued to go out. A household we pulled but can never email — no deliverable address — is not plotted and is not counted in the line above the map, so every number here describes outreach that has happened or is on its way.
A ring around a dot means that household replied to you, whatever its color. The line above the map tells you how many properties are plotted and across how many campaigns.
Tip — Keep your neighbors green
Green is the goal — it means recent touch. When the map trends red, your next campaign is what turns it green again.
Watch the last 30 days
At the foot of the page, Last 30 days charts your daily activity as two lines: Emails sent and Replies. Both are drawn on one shared scale, so the reply line sits low against a big sending month on purpose — that shape is the reply rate. The totals for the window are printed beside the heading, next to each line's color, and the dates at either end of the chart mark the start and end of the window.
The headline tiles above are all-time; this chart is the last 30 days only, which is what makes it useful for spotting a quiet stretch or the bump after a launch. Before you have any activity it shows "No activity in the last 30 days yet" instead of an empty chart.
Note — Numbers settle overnight
Sending and reply data reconciles on a delay. A number that looks low an hour after a launch is usually just early — compare like-for-like days rather than hours.