Subject: "Welcome to Grassfed — your sign-in link"

When it's sent: the moment your Grassfed account is created (or when Grassfed re-sends your invite at your request). The same email goes to anyone an account owner invites from Settings → Users.

What it says: "Welcome to Grassfed, your name. Your account is ready. Click the button below to sign in — the link expires shortly, so use it soon." The button is Sign in to Grassfed.

What to do: click the button promptly — the sign-in link expires. Once you're in, your session stays signed in on that device. If the link has expired, use Forgot password? on the sign-in screen to set a password instead, or ask Grassfed to re-send the invite.

Subject: "Reset your Grassfed password"

When it's sent: when you select Forgot password? on the sign-in screen, or when you ask Grassfed to trigger a reset for you.

What it says: "A password reset was requested for your Grassfed account. Click the button below to choose a new password — the link expires shortly, so use it soon." The button is Reset password.

What to do: follow Resetting your password. If you didn't request it, ignore it — your password won't change.

Subject: "A campaign is ready for your approval"

When it's sent: when a new campaign for one of your listings is built and waiting on your go-ahead — for accounts where campaigns require approval before billing.

What it says: which event and address the campaign is for, the price, and a deadline: "Please approve (or pass on) it by a date about two weeks out — after that the campaign expires and will not run." It's explicit that "Nothing is charged until you approve." The button is Review & approve.

What to do: open your Approvals tab and approve or decline before the deadline. You have 10 business days from the request; approving is the moment your card or campaign credits are charged, and a campaign left past its deadline simply expires — it never bills or sends.

Subject (first notice): "Payment didn't go through for your campaign at the property address"

Subject (reminders): "Reminder: your campaign at the property address is on hold"

When it's sent: the first notice goes out when a campaign charge fails. If the card still isn't fixed, a reminder follows every 2 days, up to 5 emails in total. After the fifth, Grassfed stops emailing and a real person reaches out instead.

What it says: which campaign the payment was for, the amount, and (when the bank provides one) the reason the charge failed. The button is Update payment method and leads to a secure Stripe page. The email is explicit that "Updating your card does not charge you — we'll re-run the payment once it's on file."

What to do: see When a payment fails. Your campaign is on hold, not cancelled — fixing the card gets it moving again.

Subject: "Complete your GRSFD setup — the amount"

When it's sent: only after you've agreed with Grassfed to buy a campaign credit package — the email carries your personal Stripe checkout link.

What it says: "Here's a secure checkout link for your package — amount for four campaign launches (buy three, the fourth is on us)." The button is Complete payment.

What to do: if you agreed to the package, complete the checkout; your credits appear on your Billing page. If you didn't discuss a package with Grassfed, don't pay it — check with Grassfed first. Ignoring the email charges nothing.

Subject: "Add a card on file for your GRSFD account"

When it's sent: when Grassfed needs a card on file so your future campaigns can bill automatically — typically during onboarding, or if your account has no working card.

What it says: "We need a card on file so your future campaign launches can bill automatically. Use the secure link below to add one — you will not be charged now." The button is Add a card — no charge.

What to do: use the link to add your card on Stripe's secure page. Nothing is charged when you add it. You can also do the same thing yourself any time via Settings → Account → Update card.

Subject: "We're building a campaign for the property address"

When it's sent: when one of your MLS events triggers a new campaign and Grassfed starts pulling the neighborhood. Transactional — there is no toggle for it.

What it says: the property and the event type ("Just listed", "Just sold", "Just closed", "Open house"), and that nothing has been sent yet: "We'll email you again the moment it goes out." The button is View the campaign.

What to do: nothing is required. If the campaign needs your approval before it bills, that arrives as its own campaign approval request above.

Subject: "Your campaign for the property address is live"

When it's sent: when that campaign's emails start going out to the neighborhood. Transactional — no toggle.

What it says: the property, the event type, and (when known) how many neighbors were reached. The button is See the campaign.

What to do: nothing — watch for replies in your Inbox.

Subject: "New reply from the neighbor's name or address"

When it's sent: shortly after a neighbor replies to one of your campaigns — only while "Email me about replies" is on in Settings → Notifications. Alerts are batched, so one lands a little after the reply itself rather than the same second.

What it says: who replied, which campaign, the subject line, and a preview of their message (up to 500 characters). The button is Read and reply in your Inbox.

What to do: open the Inbox and answer from there, so the conversation stays on the campaign thread. See Reading and replying.

Subject: "Your Grassfed week: the date range"

When it's sent: Mondays, covering the previous week — only while "Weekly digest email" is on. A week with no activity at all sends nothing rather than a digest full of zeros.

What it says: emails sent, neighbors contacted, replies, and live campaigns for the week, plus a line calling out any replies still waiting on an answer. The button is Answer your replies when something is unanswered, otherwise Open your dashboard.

What to do: clear anything still unanswered; the numbers themselves are also on your Dashboard any time.

Subject: "Your Grassfed campaigns are paused"

When it's sent: when your account is paused — typically a billing problem — so nothing new goes out. Transactional: it is sent even if you have every notification toggle off, because you need to know sending stopped.

What it says: that campaigns are paused, the reason on file when there is one, and that your inbox, leads and history are untouched. The button is Review billing.

What to do: update your card on file, or simply reply to the email — it is a real, monitored address.

Subject: "Your Grassfed account has been closed"

When it's sent: when your account is closed and no further campaigns will send. Transactional — no toggle.

What it says: that the account is closed, the reason on file when there is one, and that you won't be charged again. There is no button.

What to do: nothing, unless this is a surprise — in which case reply to the email.