Grassfed emails you at a handful of well-defined moments — when your account is created, when a campaign needs your approval, when a payment needs attention, when a campaign starts or goes live, and when a neighbor replies. This section lists every one of those emails, so when a message asks you to click a link or update a card, you can check it against this page before you trust it.
What every real Grassfed email has in common
It arrives from a grsfd.ai address.
Its buttons lead to your portal at app.grsfd.ai, or — for anything card-related — to a secure Stripe checkout page.
It never asks you to reply with a password, card number, or code. Password changes happen only on the app.grsfd.ai reset screen; card changes happen only on Stripe's secure page.
If you weren't expecting it, ignoring it is always safe — the emails say so themselves, and nothing is charged or changed by an email you don't act on.
Account and billing emails
Your portal invite — when your account is created.
A password reset — when you (or Grassfed, at your request) ask for one.
A campaign approval request — when a new campaign is waiting on your go-ahead.
A payment-failed notice and its reminders — when a campaign charge doesn't go through.
A payment link — when Grassfed sends you a checkout link for a credit package you agreed to.
An add-card link — when Grassfed asks you to put a card on file, with no charge.
Campaigns paused — when your account is paused and nothing new is going out.
Account closed — when your account is closed and no further campaigns will send.
Campaign and reply emails
A campaign started — when an MLS event of yours triggers a new campaign.
A campaign is live — when that campaign's emails start going out.
A new reply — when a neighbor replies, if reply alerts are on.
Your weekly digest — a Monday summary of the week, if the digest is on.
Each one is defined — subject line, trigger, and what to do — in the email reference.
What you can turn off
Only two of these are yours to switch: Email me about replies and Weekly digest email, on Settings → Notifications. Everything else is transactional — an approval request, a failed payment, a campaign starting or going live, your account being paused or closed — and is sent whatever your preferences say, because you need to know it happened.
That same page has a Who gets notified card listing everyone on your account with a switch per notification. Anyone with email switched on is copied on your reply and campaign notifications and on your account emails — the approval request, the payment-failed notice and its reminders, a payment link, and an add-card link — so an assistant or coordinator can act on them without waiting for you. The switches are per person and per notification, so a coordinator can get every reply without also getting your weekly digest.
They are never sent your portal invite or a password reset: those carry a personal sign-in link and always go to you alone. The approval request follows the same rule from the other end — everyone on the list is told a campaign is waiting, but the one-click sign-in button is minted for you only; the copy that goes to everyone else links to the portal sign-in page instead.
Important — Anything else claiming to be Grassfed
If an email doesn't match one of the twelve above — wrong sender, a subject this manual doesn't list, a link that isn't app.grsfd.ai or Stripe — don't click it. Sign in at app.grsfd.ai directly instead: anything real (an approval, a failed payment, a reply) is always visible in the portal itself.
Note — Text alerts are not sending
Settings → Notifications also has Text me about positive replies. It records your preference only — Grassfed sends no SMS today, and phone verification is still coming. A text claiming to be a Grassfed reply alert is not from us.