Skip to main content

Reviewing your email copy

Read the exact emails your campaigns send, submit your own wording for review, withdraw a submission, and work through reviewer feedback.

M
Written by Mike Lukasevicz

Copy in the Settings rail ("Edit your email templates") shows the actual emails your campaigns send — one tile per event type (Just Listed, Just Sold, Just Closed, Open House) — and lets you rewrite them in your own voice. Because this copy goes out under your name to the public, every change is reviewed by Grassfed before it sends.

The email copy page with one tile per event type, each showing its review status and what is sending right now.

How to read the tiles

Each tile shows the campaign type, a preview of the copy, and a status:

  • Approved — this version passed review and is what your campaigns send.

  • Pending review — you submitted a change that Grassfed has not reviewed yet. The previously approved version keeps sending in the meantime.

  • Changes requested — the reviewer sent your submission back with feedback.

  • Not set — you have never submitted copy for this event type; campaigns use Grassfed's standard copy until you do.

Every tile also answers the question that matters most: what is going out right now. That is always the latest approved version — never a pending one — and if what is currently sending is older than your latest submission, the tile flags it so you are never surprised by which words a campaign used.

Edit and submit a sequence

Each event type sends a two-email sequence: an opener, then a follow-up a few days later. The follow-up is sent as a reply on the same thread, so the neighbor sees it as "Re: (the opener's subject)".

  1. Open Settings → Copy and select the event type's tile.

  2. Edit Email 1 · opener — its Subject line and Body — and Email 2 · follow-up the same way.

  3. Optionally add a Note to operator explaining what you changed, and a Label for the version (for example "Luxury listings") so you can tell versions apart later.

  4. Select Save & submit for review. The tile flips to Pending review; the current approved version keeps sending until the new one is approved.

Note — Placeholders fill in per neighbor

The copy contains placeholders (the address, the neighbor's name) that the sending system fills in per email. Leave them as they are — edit the words around them.

Change your mind: withdraw a submission

Submitted too early, or spotted a typo the moment you hit the button? While the version is still waiting on Grassfed, the editor shows an Awaiting review panel: "Your operator hasn't reviewed this submission yet. You can pull it back — your currently approved copy keeps sending either way."

  1. Select Withdraw submission.

  2. The panel asks "Withdraw it?" — choose Yes, withdraw, or Keep it to leave the submission in the queue.

The submission comes out of Grassfed's review queue and the panel flips to Withdrawn. Nothing about your live emails changes: your currently approved copy carries on sending exactly as before, and the History card keeps the record, including any conversation you'd already had with the reviewer. Edit the copy and select Save & submit for review whenever you're ready to try again.

Note — Only while it's still pending

Withdrawing works right up until Grassfed reviews the version. Once it has been approved or sent back with changes requested there is nothing to pull back, and the page tells you as much: "That submission is no longer pending — your operator may have already reviewed it."

Respond to reviewer feedback

When a version comes back as Changes requested, the reviewer's note appears on the editor page with the prompt: "Edit the copy below and resubmit, or reply with a question."

  • To resubmit: edit the copy and select Save & submit for review again.

  • To ask a question first: type in the reply box and select Send reply only — it posts your comment to the review conversation without changing the copy.

The History card at the bottom keeps the full back-and-forth — every submission, approval, rejection, and comment, in order — and it is the same record the reviewer sees, so nothing gets lost between you.

Did this answer your question?