The Leads page is the contact list behind your campaigns: every neighbor Grassfed actually entered into a campaign on your behalf, across all of your campaigns. It answers the question "who exactly did my marketing reach, and what came back?", and it's yours to keep, with a one-click CSV download.
Where leads come from
When a campaign is approved, Grassfed builds its neighbor list from property and homeowner data around the campaign address. Each contact then goes through an email validation pass: we check that the mailbox is real and safe to send to, and only contacts that pass are actually emailed.
Leads shows you the result of that, not the raw pull. Homes we found but never entered into a campaign, including every address that failed validation, are not listed. So the page opens on All and every row on it is a real campaign recipient. The Status column then tells you what happened with each one, from Queued to send through Not replied to Interested, Opted out, or Undeliverable. One status, Follow up, is yours to set: it marks the neighbors you want to come back to.
What to keep in mind
Email addresses are validated; phone numbers are not. Phones come straight from the data provider as a convenience. The page says it plainly: "Phone numbers are provider-supplied and unvalidated." Treat them as research starting points, not a dialing list — they are not verified as dialable or checked against do-not-call registries.
Leads belong to a campaign. Every contact row names the campaign (by property address) that reached it, so you can trace a conversation in your Inbox back to the send that started it.
The list is export-friendly. The Download CSV button gives you exactly the rows you have filtered on screen — handy for your CRM or a follow-up mailing of your own.
Read The leads table for what every column and status means, and Browsing and exporting your leads for the filtering and export steps.