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Tracking your campaigns

How to browse your campaign list, read a campaign's stats and map, and pick the copy version it sends.

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Written by Mike Lukasevicz

The Campaigns page is one row per campaign — everything you've run, are running, or have waiting. The heading keeps score for you: "{n} campaigns · {n} running".

The Campaigns page with the status and event-type filter chips, and a row showing its status badge and performance numbers.

Browse the list

  1. Open Campaigns from the navigation.

  2. Narrow the list with the two chip rows:

  3. Read each row left to right: the address with "Launched {date}" (or "Awaiting launch" if it hasn't started sending), the event type pill, the status badge, and the performance strip — leads, sent, replies, and positive replies. The event and status pills are the same size on every row, so you can read either column straight down the list.

  4. Each row has two shortcuts: View map opens that campaign's coverage map in a panel over the list, and View replies jumps straight to your Inbox filtered to that campaign. Selecting anywhere else on the row opens the campaign's detail page.

Note — Why there's no open rate

Grassfed does not show you an open percentage, because it would not mean what it appears to mean. Apple Mail Privacy Protection and corporate security scanners fetch the tracking pixel in an email before anyone has looked at it, and plenty of people who do read an email never load images at all. A reply is a person choosing to answer you, so replies and positive replies are what the strip reports.

Open the coverage map

View map on any row slides the campaign's neighborhood coverage in from the right, on top of the list you were already reading — every neighbor we reached around that property, on a map. You do not leave the page or lose your filters.

Close it with Escape, the close button, or by selecting anywhere outside the panel. You are returned to the same row you opened it from, so you can work down a list of campaigns one map at a time.

Read a campaign's detail page

A campaign detail page with the stat tiles, the copy version picker, and the neighborhood coverage map.

The detail page has three parts:

  • Stat tiles — Neighbors reached, Properties contacted, Replies, and Mapped locations for this campaign.

  • Copy for this campaign — which version of your email copy this campaign sends (see below).

  • What this campaign sends — the actual wording of the two emails, and the place to reword them for this one campaign (see below).

  • Your neighborhood coverage — a map of every neighbor contacted around the property, so you can see the farm area a campaign actually covered.

  • Your neighborhood coverage — a View coverage map button that opens the same side panel, showing every neighbor contacted around the property. Underneath it, a line tells you how many of those neighbors are pinned to a location, so you can read the headline number without opening the map at all.

Note — Numbers settle on a delay

Sends and replies reconcile in batches. A freshly launched campaign showing low numbers is usually just early — check back the next day before worrying.

Choose which copy version a campaign sends

If you have more than one approved version of your email copy, the Copy for this campaign section on the detail page lets you pick which version this specific campaign uses.

  1. Open the campaign's detail page before it goes live — picking a version is only possible while the campaign is still being prepared.

  2. In Copy for this campaign, choose the version you want from the selector.

Once the campaign is live, the section shows "Copy is locked for this campaign" — the emails are already going out, so the wording can no longer change. If you only have one approved version, there is nothing to pick and the section says so.

Reword the emails for one campaign

What this campaign sends shows the exact two emails that will go out. It is read-only by design — most campaigns perform best on your standard copy.

To change the wording for this campaign only:

  1. Open the campaign's detail page before it goes live.

  2. Click Customize copy for this campaign. A short note appears reminding you that this changes this campaign only, and that you will be maintaining it separately from your default copy.

  3. Edit the opener and the follow-up, then Save copy for this campaign.

Your default copy in Settings is untouched — every other campaign keeps using it. Editing here never changes what your other listings send. The opt-out line is still added automatically and cannot be removed.

Once the campaign has been built, the section shows "Copy is frozen for this campaign" and there is no edit button: the emails are already loaded into the sending sequence, so a change here would not reach anyone. Ask your operator if a built campaign needs different wording.

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