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Statuses, event types & pricing

Every campaign status badge, event type, deadline, and tier price you'll see in the portal, defined.

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Written by Mike Lukasevicz

This page defines every label you'll meet on the Approvals and Campaigns pages.

Campaign statuses

The Campaigns page groups every campaign into two buckets, selectable with the All / Running / Complete filter chips at the top of the list.

Group

What it means

Running

The campaign is in flight — anywhere from freshly approved and being built, to actively sending. A campaign waiting on your approval also sits here.

Complete

The campaign has finished sending. Its stats, map, and replies remain available.

Within the Running group, the badge on each row tells you the current stage:

Badge

What it means

Live (green)

Emails are going out right now, or the send is mid-flight.

Approval needed (amber)

The campaign is on your Approvals page waiting for a decision. Nothing is billed or sent until you approve. Hover the badge and it spells out the longer phrase, "Awaiting your approval".

Other stage badges (grey)

The campaign is being prepared — Grassfed is building the neighbor list and getting the send ready. No action needed from you.

Complete (blue, with a check)

Finished. Shown when the Complete filter — or All — is active.

Event types

Every campaign is anchored to one MLS event on one of your properties:

Label

Triggered by

Just Listed

A new listing of yours hits the market.

Just Sold

A property of yours sells.

Just Closed

A sale of yours closes.

Open House

You schedule an open house.

The same four labels appear as filter chips on the Campaigns page and as the colored pill on every campaign and approval row.

The approval deadline

A campaign waits on your Approvals page for 10 business days from the day it was requested. The row shows a countdown badge:

  • "{n} days left · by {date}" — time remaining. The badge turns amber when 3 or fewer days remain.

  • "Expired {date}" (red) — the window closed. An expired campaign cannot be approved and will not run.

Important — Expired means gone

There is no way to revive an expired approval from the portal. If a campaign expired that you wanted to run, contact Grassfed.

Tiers and pricing

Your tier sets the size of the neighbor list each campaign builds toward, and the per-campaign price:

Tier

Neighbor list target

Price per campaign

Tier 1

250 leads

$175

Tier 2

500 leads

$275

Tier 3

1,000 leads

$550

Your account has a default tier (shown on Settings → Account), and every campaign is priced at that tier unless you upgrade it. Upgrading a single campaign before approval charges only the difference between the two tier prices — see Upgrading your campaign tier.

Campaign credits

If you prepaid for a package of campaigns, approvals draw from your credit balance instead of charging your card — one credit covers one campaign, at any tier. Your balance is shown on the Billing page.

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