A Grassfed campaign starts with something happening in the real world: you list a property, sell one, close one, or hold an open house. Grassfed watches your MLS activity, and when an event matches your filters it builds a campaign around that address — a curated list of neighbors and a short email sequence introducing you as the agent behind the news.
The life of a campaign
An event fires. A listing, sale, closing, or open house on one of your properties is picked up automatically. You do not have to submit anything.
You approve it (if your account requires approval). The campaign appears on your Approvals page with the address, the event type, and the exact price. Nothing is billed and nothing is sent until you approve. You have 10 business days to decide; after that the campaign expires and will not run.
Grassfed builds it. After approval the campaign is charged to your card (or a prepaid credit) and moves into preparation: neighbors are found, addresses are validated, and your approved email copy is loaded. While this is happening the campaign shows as Running on your Campaigns page — there is nothing you need to do.
It sends, and replies come in. Once live, emails go out over a period of days. Replies land in your Inbox, and the campaign row shows sends and replies as they happen.
It completes. A finished campaign shows a Complete badge and stays in your history — its map, stats, and replies remain available.
The two pages you'll use
Approvals — campaigns waiting on a yes or no from you. This is the only place money moves: approving charges your card or uses a credit. You can also decline (with an optional note) or upgrade the tier of a campaign before approving it.
Campaigns — every campaign you have, filterable by status and event type, each with its performance numbers, a coverage map you can open beside the list, and a shortcut to its replies.
Note — Not every account approves manually
Some accounts are set up so campaigns run automatically without a per-campaign approval. If your Approvals page always says "Nothing waiting on you right now," that is likely your setup — your campaigns still appear on the Campaigns page as they run.
What a campaign costs
Pricing is per campaign and set by your tier — each tier buys a bigger neighbor list. The exact amount is always shown on the Approve button before you commit. See Statuses, event types & pricing for the tier table.