Everything Home can show you, defined. The page heading is Home with the subtitle "Your outreach at a glance — all time." — every headline number is a lifetime total for your account. The Last 30 days chart at the foot of the page is the one part scoped to a window rather than to all time.

Top to bottom, the page is: the header, Recent wins, the stat tiles, Recent Campaigns, the coverage map, and the Last 30 days chart.

A checkmark reading MLS synced sits in the page header, next to the title, with an info icon reading "Your MLS is synced! New campaigns will trigger based on your filters in Settings".

It states how the product works — your MLS connection triggers, and bills, new campaigns under the rules on Settings → Filters — and it is the same for every agent, always. It is not a live status check on your MLS connection: it does not turn off, change color, or warn you if something upstream breaks.

A feed of your most recent positive replies — neighbors who wrote back with interest. Each entry shows:

Replies with any other sentiment do not appear here. Empty state: "Your first win is coming" — "When a neighbor replies with interest, it'll land here so you can celebrate — and follow up — right away."

The delta line. "+N this month" is a trailing-30-day figure, and it only appears when N is greater than zero. A tile with no delta line simply had a quiet month. Neighbors Contacted and Estimated Impressions never show one.

Estimated Impressions, precisely. It is your all-time Replies figure multiplied by six — Grassfed's internal rule of thumb for how many homeowners read an email for every one who answers it. The info icon reads: "This is based off of Grassfed's internal algorithm to estimate the amount of homeowners who read the email. This is NOT Open Rate." Treat it as an estimate of reach. It is not a measurement, and it is not open rate: Grassfed does not report open rate anywhere, because the tracking pixel it depends on is not reliable enough to show you. Because it moves with replies, it can only change when a neighbor writes back.

The table has five columns:

Each row also carries a link to that campaign's replies in your Inbox.

These are Home's shorthand. The Campaigns page groups the same campaigns into just Running and Complete filters — a "Building" campaign counts as running there.

The section is headed Your neighborhood coverage. The line under the heading reads like "N properties targeted for you — C contacts across M campaigns." — or, before anything has been targeted, "Your targeted properties will appear here as your campaigns reach nearby homeowners."

Properties vs contacts. These are two different numbers on purpose. Properties counts distinct locations; contacts counts the people we hold for them. One household often has more than one contact (co-owners, a mailing address plus a site address), so the contact figure is normally the larger of the two.

If some of your leads have no map location yet, the line adds "K more addresses are still being located and not shown" — those neighbors are still in your campaigns, they just cannot be plotted until the address resolves. If your history is very long the line adds "Showing your most recent locations."

Each dot is a household, colored by recency. The legend labels are:

The legend shows a count next to each color, so you can read the map as numbers too.

What the map leaves out. Only campaign outreach is plotted: households a campaign has emailed, and households still queued to be emailed. A household we pulled but could never email — no deliverable address was found for it — is not plotted, and is not included in the properties, contacts or legend counts. It is also not part of the "still being located" figure above, which counts only addresses we expect to plot once they resolve.

The chart below the map is headed Last 30 days and plots one point per day for the window.

Both lines share one vertical scale, so their heights are directly comparable. The dates printed at the left and right edges are the first and last day of the window. The heading numbers are the 30-day totals, which is what makes them different from the all-time tiles above.

Empty state. A window with no sends and no replies shows "No activity in the last 30 days yet" with the line "Your daily sends and replies will chart here once outreach goes out."

Before your first campaign has activity, the campaign list is replaced by "Your first campaign is on its way" with a short explanation. It clears on its own once a campaign starts sending.