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Dashboard overview

What the Home page is for — your recent wins, your all-time outreach numbers, your latest campaigns, your coverage map and your 30-day trend.

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Written by Mike Lukasevicz

Home is the first screen after you sign in, and the first button in the top navigation. Its subtitle says exactly what it is: "Your outreach at a glance — all time." It answers five questions without you clicking anything, in this order down the page:

  • Who wrote back? Recent wins sits at the top and shows the neighbors who most recently replied with interest.

  • How much marketing has gone out for me? Four headline tiles — Emails Sent, Neighbors Contacted, Replies, and Estimated Impressions — count everything Grassfed has ever sent on your behalf, with a "+N this month" line under a tile whenever the last 30 days added to it.

  • What's running right now? The Recent Campaigns list shows your latest campaigns with their status and their send, reply, and bounce counts — each row links straight to that campaign and its replies.

  • Where has it gone? The Your neighborhood coverage map plots every household your campaigns have targeted, color-coded by how recently each one was contacted.

  • How is it going lately? The Last 30 days chart tracks daily emails sent against daily replies for the last month.

Next to the page title is a MLS synced checkmark. It is a standing reminder that your MLS connection is what starts new campaigns for you, on the rules you set in Settings → Filters — not a live health readout of the connection.

Home is read-only: nothing here needs a decision from you. Anything that does — a campaign waiting on approval, a neighbor waiting on an answer — lives on Settings → Approvals and the Inbox, and the top navigation flags those for you.

Note — Brand new account?

Before your first campaign sends, the campaign list shows "Your first campaign is on its way" instead of rows. That's the expected starting state, not an error.

Ready for the walk-through? See Your Home page, or jump to the dashboard reference for the precise definition of every number and label.

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